Brand
Payday Plan, at a glance.
A calendar page with a tick on it: the bill is due, the bill is paid, the plan holds. Gold for payday, ink for the night before.
The mark & wordmark
Use the mark on its ink tile; on light backgrounds, the light version. Keep clear space of a quarter of the mark’s width all round. Don’t recolor, stretch or outline it.
Payday Plan
Payday PlanFiles: mark.svg · mark-light.svg · icon-512.png · maskable icon
Color
One accent. Gold means payday, the primary action, and “look here” — so it’s used sparingly. Green only ever means paid.
#15161C#F2B43C#F4F1E9#4FD08F#C98A12#F06B5AType
Geist for everything, with tabular figures so amounts line up. Headlines at 650 weight, tight tracking. Geist Mono only for things a person types.
$1,850.00
Skip dance this month.
Voice
Plain, warm, specific, a little wry. We sound like the calm one in the house who knows where the bills are.
We say
- “$350/mo just freed up.”
- “Free to spend until Friday.”
- “Nothing’s saved until you say so.”
We don’t say
- Revolutionary, seamless, unlock
- Financial freedom, crush your debt
- Anything we can’t back up
Your next payday could come with a plan.
Payday Plan is opening to households a few at a time. Ask for a spot, or sign in if you’re already in.